How to View Your Facebook Raw Pixel Event Data

Login and open your Facebook Business Manager, then just click on the Business Manager link in the top left of your dashboard. Click on All Tools and you will see everything broken down into five categories: Plan, Create & Manage, Measure & Report, Assets, and Settings.Under Measure & Report look for Events Manager and then you will see Pixels. Click on Pixels then in the upper left of this page use the Pull Down menu to find the account you are looking for and select it. You should now see your Pixel ID’s and Raw Pixel data for this account . Click on the Pixel Name to get more details. You will now see all your Pixel Event counts for each Pixel Event. You can click on View Details to see what times the events triggered. Remember to set the date like for Today so you are looking at the correct day and time.

James – Tech Support​

Aw, Snap Google Chrome Caused by PC Matic Super Shield

I spent many hours uninstalling and re-installing Google Chrome but I was still getting the Aw, Snap screen (see image below) until I finally disabled PC Matic Super Shield, then and only then would Google Chrome open up perfectly like it always has before. So I Whitelisted chrome.exe with PC Matic but that has not solved the issue yet. I will update you when I have a more long term solution. Here is the current work around I just received from PC Matic support.

Aw, Snap Work Around

James – Tech Support

Purchase Pixel

Our purchase event tracks the total of the transaction not the subtotal. So in other words, it tracks the Product Values + Taxes Collected + Shipping & Handling Costs. This is the best way to track the purchase value, because now your Purchase Conversion Value in your Facebook Ads Manager Reports will show the correct value that you collected. This helps you figure your real ROI for your campaigns, and ad sets when reviewing your ads performance. This is especially helpful if you run Free + Shipping type offers. This is very Powerful.

James – Tech Support

Facebook Pixel Tracking by Collections

  • Tracking by Collections – using the same pixel to target different audiences is not the best way to run ads. That’s where Tracking by Collections comes into play – you can still track up to 4 Main Pixels (allowing your main pixel to have up to 3 backup pixels), but now you can track up to 12 Collection Pixels. Collection Pixels allow you to break out your pixel ID’s by niche, allowing you to segment your pixel tracking data to build highly-focused, custom audiences and retargeting campaigns. Tracking by Collections keeps your Pixel Data clean and relevant. This is extremely Powerful.

James (Tech Support)
Get Pixel Conversion Pro on the Shopify App Store
P.S. your 5 star experience is our goal. Please contact our team to assist you with any concerns.

Sales From Other Channels

No matter what Pixel Tracking System you have in place you will never see 100% Pixel Events in Your Facebook Ad Reports – Read Below.

Only when a customer clicks on your Facebook ads that are using your Facebook Pixel ID and lands on your store using the same Facebook Pixel ID as in your Ad and completes the entire purchase process will the purchase pixel be captured into your Facebook Ad Reports. If you are receiving sales from Other Channels such as Retarget App, Fan Pages, Direct or SEO sales, Email campaigns then your Purchase Event will not show in your Facebook Ad Reports. Also, please look at my attached screenshot. You should setup your Custom Facebook Ad Reports to look like this so you can see exactly what Pixel Events are getting triggered.

Make sure the Pixel ID you are using for your add matches the Pixel ID you are using with Pixel Conversion Pro on your store.

Again, your Facebook Ad Reports will only show Pixel Events when your customer has come to your store via your Facebook Ad.

Note: If you look your Facebook Ad Reports you will not see 100% of your pixel data as explained above but you can also look at your Facebook RAW Pixel Event Data for each Pixel ID and then you should see 100% of your pixel data. 

Other reasons that may cause this issue to occur:

  • The pixel id’s entered may not be registered with a product catalog that you are using in your Facebook ads.
  • You have other apps and scripts on your store that are blocking pixel events.
  • There can be some apps running on your customer’s browser that are denying pixel events to be tracked by Facebook.
  • Your Pixel id or id’s may not be correct that you’ve entered into our app.

Are you using a Third Party Payment Gateway System? (example iDeal, PayU, Checkout X, Razorpay, etc) Sorry but we are not integrated with any third party payment systems. You can always try a third party payment system but when testing using The Facebook Pixel Helper and you don’t see the Purchase Pixel on the Thank You Page then it doesn’t work then all we can do is recommend using the Standard payment methods built into Shopify.

Note: One other thought is that Facebook has actually admitted from time to time they have had major glitches affecting many of their customers pixel event data. All our Pixel Tracking script does is to capture all pixel events occurring on your store directly to Facebook. What you see in the Facebook Pixel Helper is the exact pixel event data being captured to Facebook. We cannot be responsible if Facebook has a glitch on their end and loses this data. Again this can and has happened on Facebook’s end in the past. All we can do is provide a solid pixel tracking script that is extremely reliable. Obviously other apps can cause conflicts at times but most of those issues are listed on our Do Not Use App List on our Welcome Email – FAQ page. The best way is to test your store’s Pixel Events using The Facebook Pixel Helper to be absolutely sure Pixel Conversion Pro is working correctly on your store. And if you find any issues please open a Help Desk Ticket thank you.

Note: one another thing that can happen is some users can have their Pixel Blocking Scripts turned on. I know that if I allow my PC Matic Antivirus software to install their chrome extension on my Google Chrome it will completely block all Pixel Events from being tracked by the Facebook Pixel Helper and by Facebook. This will be a very small percentage of users but it does happen at times. We have no way of forcing unknown users from around the world to turn off their pixel blocking scripts. 🙂

Click on image to view larger size:

James – Tech Support

Global Pixel Delay

Global Pixel Delay – This feature will help you prevent High Bounce Rates, when visitors leave your store after viewing your pages only for a few short seconds. This will save you from spending tons of unnecessary advertising money. This is very Powerful.

Why delay your pixel from triggering?

Say 10 people click on your ad and land on your store, 7 of them see your page and immediately close the window and they are gone forever. They didn’t even read or look at your products and info, they probably said, “shoot this is just another advertisement”, and bounced right off your page.

Then the 3 people that stayed on your store and actually read your page and viewed your products, these are the type of visitors you want as they are more likely to convert on your offer. You don’t want to waste your time and money retargeting the 7 people that quickly bounced in less than 2 seconds and didn’t even look at your page.

Train your pixel to target only the people that actually read and stayed on your page 3 seconds or longer. Delay firing your Facebook Pixel in order to clean your pixel from these costly bouncers.

Our new Global Pixel Delay only applies to your Home Page, Collection Pages and Product Pages because your ads should normally take your customer to either a Product Page (ViewContent) or a Collection Page (PageView). The delay will not affect the AddToCart, InitiateCheckout and Purchase Events, because if your customer is adding to cart, initiating checkout or purchasing, then they are most likely not bouncers. 🙂

Our Global Pixel Delay range is 0 to 6 seconds as any longer delays may cause you to miss the important ViewContent pixel event. Note: the default setting before you set the delay is 0 seconds.

James – Tech Support

Stay on the product page when products are added to the cart

I haven’t used this modification myself but if you really want to stay on page when an item is added to cart and still want to capture the AddToCart Pixel Event then you can try using this modification. Disclaimer – It may not work for your theme (The only way to find out is by testing with The Facebook Pixel Helper created by Facebook).

If this modificaiton doesn’t work for your theme, make sure to carefully remove all the modificaitons or unpublish the theme modified and replace it with a fresh clean copy of your theme.


Control the MouseOver Dimming on Shopify Slideshow

Go into your Shopify Back Office Admin Area and then click on <Online Store > then click on <Themes>  and then click on the “…” in the top right, and then click on “Edit HTML/CSS” now go to the Assets section and open <theme.scss.liquid> Look for following section of code and modify the number in the bold red line below.

// Link buttons and secondary cta
$color-link: $color-body-text;
$opacity-link-hover: .9;                              // Modify this number to your liking
$transition-link-hover: 0.1s cubic-bezier(0.44, 0.13, 0.48, 0.87);

Now test to see if it works to your liking on your slideshow. If it works then your done otherwise put back the original number to the way it was before you changed it. ?

Hope this helps…Regards, James


Remove the MouseOver Pause on Shopify Slideshow

Go into your Shopify Back Office Admin Area and then click on <Online Store > then click on <Themes>  and then click on the “…” in the top right, and then click on “Edit HTML/CSS” now go to the Assets section and open <theme.js> Look for following section of code and add the indicated line.

this.settings = {
accessibility: true,
arrows: false,
dots: true,
fade: true,
draggable: true,
touchThreshold: 20,
pauseOnHover : false,                                    // Add this line.
autoplay: this.$‘autoplay’),
autoplaySpeed: this.$‘speed’) };

Now test to see if it still pauses your slideshow. If it worked then your done otherwise remove the line and save in order to put things back the way it was. 🙂

Hope this helps…Regards, James