Shopify Tech Stuff – Page 2 – Pixel Conversions API

How to Test Your Pixel Events on a Mobile Device

Posted on April 20, 2020 by James

Regards,
James (Tech Support)
Get Pixel Conversions API on the Shopify App Store
P.S. your 5 star experience is our goal.
Thanks again from all of us here at Pixel Conversion Pro and remember, you are Awesome!

Over-Reporting – Make sure that “Track Events Automatically Without Code” is set to OFF

Posted on February 14, 2020 by James

This is the most common cause of the over reporting problem, so don’t ignore this step.

Open your Facebook Ads Manager top menu and look for “Events Manager”. Click on the link and click on the Pixel ID you have installed on your website.

Click on “Settings” (left side menu) and scroll down until you find an option called “Track Events Automatically Without Code”. Make sure it is turned OFF.

What “Track Events Automatically Without Code” option does?

When this option is turned ON, Facebook’s intelligent algorithm will try to “guess” what your users are doing. It will automatically associate actions to standard events, figuring out when things like add to cart or purchases occur.

The problem is that if your Facebook Pixel already fires those events, you will end up with the same data being reported multiple times.

If you implement your Facebook Pixel with Pixel Conversion Pro that tracks all your pixel events, you must turn OFF “Track Events Automatically Without Code”.

Important

Why is Facebook over-reporting purchases?

The most common cause is that you have “Track Events Automatically Without Code” turned ON. Make sure when using Pixel Conversion Pro that this setting is turned OFF for all Pixel ID’s.

Force Browser Refresh for CSS Files, Normal Images and Background images

Posted on January 7, 2020 by James

Here are my examples for forcing the web browser to display your most current updates for CSS Files, Normal Images and your Background images. Remember you will need to change the version numbers each time you want your new changes to be forced to everyone viewing your app or web page.

Test Code Examples:

<link rel="stylesheet" href="test.css?v=1234">
<img src="images/test.jpg?v=1234" alt="Test">
background: url(../images/test.png?v=1234);

Advanced Automated CSS:
<link rel="stylesheet" href="css/test.css?<?=filemtime('css/test.css');?>">

Again, just change the ?v=1234 to a new number like ?v=1235

Third Party Payment Gateway Systems

Posted on December 27, 2019 by James

Are you using a Third Party Payment Gateway System? Sorry but we are not integrated with any third party payment systems. You can always try a third party payment system but when testing using The Facebook Pixel Helper and you don’t see the Purchase Pixel on the Thank You Page then it doesn’t work then all we can do is recommend using the Standard payment methods built into Shopify.

How to View Your Facebook Raw Pixel Event Data

Posted on November 2, 2019 by James

Login and open your Facebook Business Manager, then just click on the Business Manager link in the top left of your dashboard. Click on All Tools and you will see everything broken down into five categories: Plan, Create & Manage, Measure & Report, Assets, and Settings.Under Measure & Report look for Events Manager and then you will see Pixels. Click on Pixels then in the upper left of this page use the Pull Down menu to find the account you are looking for and select it. You should now see your Pixel ID’s and Raw Pixel data for this account . Click on the Pixel Name to get more details. You will now see all your Pixel Event counts for each Pixel Event. You can click on View Details to see what times the events triggered. Remember to set the date like for Today so you are looking at the correct day and time.

Aw, Snap Google Chrome Caused by PC Matic Super Shield

Posted on October 23, 2019 by James

I spent many hours uninstalling and re-installing Google Chrome but I was still getting the Aw, Snap screen (see image below) until I finally disabled PC Matic Super Shield, then and only then would Google Chrome open up perfectly like it always has before. So I Whitelisted chrome.exe with PC Matic but that has not solved the issue yet. I will update you when I have a more long term solution. Here is the current work around I just received from PC Matic support.

Aw, Snap Work Around

Regards,
James – Tech Support

Purchase Pixel

Posted on October 22, 2019 by James

Our purchase event tracks the total of the transaction not the subtotal. So in other words, it tracks the Product Values + Taxes Collected + Shipping & Handling Costs. This is the best way to track the purchase value, because now your Purchase Conversion Value in your Facebook Ads Manager Reports will show the correct value that you collected. This helps you figure your real ROI for your campaigns, and ad sets when reviewing your ads performance. This is especially helpful if you run Free + Shipping type offers. This is very Powerful.

Facebook Pixel Tracking by Collections

Posted on October 22, 2019 by James

Tracking by Collections – using the same pixel to target different audiences is not the best way to run ads. That’s where Tracking by Collections comes into play – you can still track up to 4 Main Pixels (allowing your main pixel to have up to 3 backup pixels), but now you can track up to 12 Collection Pixels. Collection Pixels allow you to break out your pixel ID’s by niche, allowing you to segment your pixel tracking data to build highly-focused, custom audiences and retargeting campaigns. Tracking by Collections keeps your Pixel Data clean and relevant. This is extremely Powerful.

Note: We limit the amount of pixels you can use in order to ensure your store opens quickly with maximum speed.

Sales From Other Channels

Posted on October 18, 2019 by James

No matter what Pixel Tracking System you have in place you will never see 100% Pixel Events in Your Facebook Ad Reports – Read Below.

Only when a customer clicks on your Facebook ads that are using your Facebook Pixel ID and lands on your store using the same Facebook Pixel ID as in your Ad and completes the entire purchase process will the purchase pixel be captured into your Facebook Ad Reports. If you are receiving sales from Other Channels such as Retarget App, Fan Pages, Direct or SEO sales, Email campaigns then your Purchase Event will not show in your Facebook Ad Reports. Also, please look at my attached screenshot. You should setup your Custom Facebook Ad Reports to look like this so you can see exactly what Pixel Events are getting triggered.

Make sure the Pixel ID you are using for your add matches the Pixel ID you are using with Pixel Conversion Pro on your store.

Again, your Facebook Ad Reports will only show Pixel Events when your customer has come to your store via your Facebook Ad.

Note: If you look your Facebook Ad Reports you will not see 100% of your pixel data as explained above but you can also look at your Facebook RAW Pixel Event Data for each Pixel ID and then you should see 100% of your pixel data.

Other reasons that may cause this issue to occur:

The pixel id’s entered may not be registered with a product catalog that you are using in your Facebook ads.
You have other apps and scripts on your store that are blocking pixel events.
There can be some apps running on your customer’s browser that are denying pixel events to be tracked by Facebook.
Your Pixel id or id’s may not be correct that you’ve entered into our app.

Are you using a Third Party Payment Gateway System? (example iDeal, PayU, Checkout X, Razorpay, etc) Sorry but we are not integrated with any third party payment systems. You can always try a third party payment system but when testing using The Facebook Pixel Helper and you don’t see the Purchase Pixel on the Thank You Page then it doesn’t work then all we can do is recommend using the Standard payment methods built into Shopify.

Note: One other thought is that Facebook has actually admitted from time to time they have had major glitches affecting many of their customers pixel event data. All our Pixel Tracking script does is to capture all pixel events occurring on your store directly to Facebook. What you see in the Facebook Pixel Helper is the exact pixel event data being captured to Facebook. We cannot be responsible if Facebook has a glitch on their end and loses this data. Again this can and has happened on Facebook’s end in the past. All we can do is provide a solid pixel tracking script that is extremely reliable. Obviously other apps can cause conflicts at times but most of those issues are listed on our Do Not Use App List on our Welcome Email – FAQ page. The best way is to test your store’s Pixel Events using The Facebook Pixel Helper to be absolutely sure Pixel Conversion Pro is working correctly on your store. And if you find any issues please open a Help Desk Ticket thank you.

Note: one another thing that can happen is some users can have their Pixel Blocking Scripts turned on. I know that if I allow my PC Matic Antivirus software to install their chrome extension on my Google Chrome it will completely block all Pixel Events from being tracked by the Facebook Pixel Helper and by Facebook. This will be a very small percentage of users but it does happen at times. We have no way of forcing unknown users from around the world to turn off their pixel blocking scripts. 🙂

Click on image to view larger size:

Global Pixel Delay

Posted on October 11, 2019 by James

Global Pixel Delay – This feature will help you prevent High Bounce Rates when visitors leave your store after viewing your pages only for a few short seconds. This will save you from spending tons of unnecessary advertising money. This is very Powerful.

Why delay your pixel from triggering?

Say 10 people click on your ad and land on your store. 7 of them see your page and immediately close the window, and they are gone forever. They didn’t even read or look at your products and info, and they probably said, “shoot, this is just another advertisement”, and bounced right off your page.

Then the 3 people that stayed on your store and actually read your page and viewed your products, these are the type of visitors you want as they are more likely to convert to your offer. You don’t want to waste your time and money retargeting the 7 people that quickly bounced in less than 2 seconds and didn’t even look at your page.

Train your pixel to target only the people that actually read and stayed on your page for 3 seconds or longer. Delay firing your Facebook Pixel in order to clean your pixel from these costly bouncers.

Our new Global Pixel Delay only applies to your Home Page, Collection Pages, and Product Pages because your ads should normally take your customer to either a Product Page (ViewContent) or a Collection Page (PageView). The delay will not affect the AddToCart, InitiateCheckout, and Purchase Events because if your customer is adding to the cart, initiating checkout, or purchasing, then they are most likely not bouncers. 🙂

Our Global Pixel Delay range is 0 to 3 seconds, as any longer delays may cause you to miss the important ViewContent pixel event. Note: the default setting before you set the delay is 0 seconds.

Regards,
James (Tech Support)
Get Pixel Conversions API on the Shopify App Store
P.S. Your 5-star experience is our goal.
Thanks again from all of us here at Pixel Conversion Pro, and remember, you are Awesome!

***Important***

Important