Sales From Other Channels

No matter what Pixel Tracking System you have in place you will never see 100% Pixel Events – Read Below

Regarding Purchase Events (And all Pixel Events). (No matter what Pixel Tracking System you have in place you will never see 100% Pixel Events – read below) 

Only when a customer clicks on your Facebook ads that are using your Facebook Pixel ID and lands on your store using the same Facebook Pixel ID as in your Ad and completes the entire purchase process will the purchase pixel be captured into your Facebook Ad Reports. If you are receiving sales from Other Channels such as Retarget App, Fan Pages, Direct or SEO sales, Email campaigns then your Purchase Event will not show in your Facebook Ad Reports. Also, please look at my attached screenshot. You should setup your Custom Facebook Ad Reports to look like this so you can see exactly what Pixel Events are getting triggered.

Make sure the Pixel ID you are using for your add matches the Pixel ID you are using with Pixel Conversion Pro on your store.

Again, your Facebook Ad Reports will only show Pixel Events when your customer has come to your store via your Facebook Ad.

Note: If you look your Facebook Ad Reports you will not see 100% of your pixel data as explained above but you can also look at your Facebook RAW Pixel Event Data for each Pixel ID and then you should see 100% of your pixel data. 

Other reasons that may cause this issue to occur:

  • The pixel id’s entered may not be registered with a product catalog that you are using in your Facebook ads.
  • You have other apps and scripts on your store that are blocking pixel events.
  • There can be some apps running on your customer’s browser that are denying pixel events to be tracked by Facebook.
  • Your Pixel id or id’s may not be correct that you’ve entered into our app.

Are you using a Third Party Payment Gateway System? (example iDeal) Sorry but we are not integrated with any third party payment systems. You can always try a third party payment system but when testing using The Facebook Pixel Helper and you don’t see the Purchase Pixel on the Thank You Page then it doesn’t work then all we can do is recommend using the Standard payment methods built into Shopify.

Note: One other thought is that Facebook has actually admitted from time to time they have had major glitches affecting many of their customers pixel event data. All our Pixel Tracking script does is to capture all pixel events occurring on your store directly to Facebook. What you see in the Facebook Pixel Helper is the exact pixel event data being captured to Facebook. We cannot be responsible if Facebook has a glitch on their end and loses this data. Again this can and has happened on Facebook’s end in the past. All we can do is provide a solid pixel tracking script that is extremely reliable. Obviously other apps can cause conflicts at times but most of those issues are listed on our Do Not Use App List on our Welcome Email – FAQ page. The best way is to test your store’s Pixel Events using The Facebook Pixel Helper to be absolutely sure Pixel Conversion Pro is working correctly on your store. And if you find any issues please open a Help Desk Ticket thank you.

Note: one another thing that can happen is some users can have their Pixel Blocking Scripts turned on. I know that if I allow my PC Matic Antivirus software to install their chrome extension on my Google Chrome it will completely block all Pixel Events from being tracked by the Facebook Pixel Helper and by Facebook. This will be a very small percentage of users but it does happen at times. We have no way of forcing unknown users from around the world to turn off their pixel blocking scripts. 🙂

Click on image to view larger size:


Regards,
James – Tech Support

Global Pixel Delay

Global Pixel Delay – This feature will help you prevent High Bounce Rates, when visitors leave your store after viewing your pages only for a few short seconds. This will save you from spending tons of unnecessary advertising money. This is very Powerful.

Why delay your pixel from triggering?

Say 10 people click on your ad and land on your store, 7 of them see your page and immediately close the window and they are gone forever. They didn’t even read or look at your products and info, they probably said, “shoot this is just another advertisement”, and bounced right off your page.

Then the 3 people that stayed on your store and actually read your page and viewed your products, these are the type of visitors you want as they are more likely to convert on your offer. You don’t want to waste your time and money retargeting the 7 people that quickly bounced in less than 2 seconds and didn’t even look at your page.

Train your pixel to target only the people that actually read and stayed on your page 3 seconds or longer. Delay firing your Facebook Pixel in order to clean your pixel from these costly bouncers.

Our new Global Pixel Delay only applies to your Home Page, Collection Pages and Product Pages because your ads should normally take your customer to either a Product Page (ViewContent) or a Collection Page (PageView). The delay will not affect the AddToCart, InitiateCheckout and Purchase Events, because if your customer is adding to cart, initiating checkout or purchasing, then they are most likely not bouncers. 🙂

Our Global Pixel Delay range is 0 to 6 seconds as any longer delays may cause you to miss the important ViewContent pixel event. Note: the default setting before you set the delay is 0 seconds.

Regards,
James – Tech Support

Stay on the product page when products are added to the cart

I haven’t used this modification myself but if you really want to stay on page when an item is added to cart and still want to capture the AddToCart Pixel Event then you can try using this modification. Disclaimer – It may not work for your theme (The only way to find out is by testing with The Facebook Pixel Helper created by Facebook).

https://help.shopify.com/themes/customization/products/add-to-cart/stay-on-product-page-when-items-added-to-cart

If this modificaiton doesn’t work for your theme, make sure to carefully remove all the modificaitons or unpublish the theme modified and replace it with a fresh clean copy of your theme.

Regards,
James

Control the MouseOver Dimming on Shopify Slideshow

Go into your Shopify Back Office Admin Area and then click on <Online Store > then click on <Themes>  and then click on the “…” in the top right, and then click on “Edit HTML/CSS” now go to the Assets section and open <theme.scss.liquid> Look for following section of code and modify the number in the bold red line below.

// Link buttons and secondary cta
$color-link: $color-body-text;
$opacity-link-hover: .9;                              // Modify this number to your liking
$transition-link-hover: 0.1s cubic-bezier(0.44, 0.13, 0.48, 0.87);

Now test to see if it works to your liking on your slideshow. If it works then your done otherwise put back the original number to the way it was before you changed it. ?

Hope this helps…Regards, James

 

Remove the MouseOver Pause on Shopify Slideshow

Go into your Shopify Back Office Admin Area and then click on <Online Store > then click on <Themes>  and then click on the “…” in the top right, and then click on “Edit HTML/CSS” now go to the Assets section and open <theme.js> Look for following section of code and add the indicated line.

this.settings = {
accessibility: true,
arrows: false,
dots: true,
fade: true,
draggable: true,
touchThreshold: 20,
pauseOnHover : false,                                    // Add this line.
autoplay: this.$slideshow.data(‘autoplay’),
autoplaySpeed: this.$slideshow.data(‘speed’) };

Now test to see if it still pauses your slideshow. If it worked then your done otherwise remove the line and save in order to put things back the way it was. 🙂

Hope this helps…Regards, James

Shopify Change “Continue Shopping” Link Destination

How can I change the “Continue Shopping” Link Destination when you land on the Cart Page?

Go into your Shopify Back Office Admin Area and then click on <Online Store > then click on <Themes>  and then click on the “…” in the top right, and then click on “Edit HTML/CSS” now click on cart.liquid (you might need to go further if noted like it might say you need to go to  “/sections/cart-template.liquid”)  and then look for the “continue_shopping” code.

You want to change is the href=”collections/all”  to href=”/”

Now the “Continue Shopping” link button will take you directly to your home or featured collection page!

Regards, James